MadLibs Dating App
UX & UI [Brand extension]
Welcome to the world’s most entertaining dating app where Mad Libs meets matchmaking. This conceptual brand extension reimagines the classic word game as an online dating experience, using fill-in-the-blank prompts to spark connections and bring a fun, flirty twist to finding a match. Inspired by the original game, Mad Libs Dating pairs people based on shared humor, interests, and personality, making dating lighthearted, spontaneous, and stress-free.
Scope of work
+ App Design (UX/UI)
+ Copywriting
+ Concept
+ Art Direction
+ Branding
+ Advertising
Insight
In a world where online dating dominates, users often feel stuck in a cycle of awkward small talk and stagnant conversations, turning what should be exciting into a chore. Today’s daters crave authentic, playful interactions that cut through the usual awkwardness and pressure.
The opportunity was to create a dating experience that transforms every blank space into an opportunity for real connection through humor, spontaneity, and shared creativity.
Action
Developed a bold, witty brand extension and intuitive app design that positioned MadLibs Dating as a refreshing alternative in the crowded online dating space.
Key differentiators:
Encouraging fun, authentic connections through creative wordplay
Reducing dating anxiety with humorous icebreakers and playful prompts
Moving past endless chatting by curating personalized date itineraries based on users’ answers and implementing dating deadlines to keep momentum going
The experience was brought to life through a seamless UX/UI app design, a dynamic launch ad campaign featuring clever wordplay and sharp humor, and a cohesive visual identity that reinforced the app’s playful, offbeat approach to dating.
My love language is _______
I really like ___ with a side of _____
The way to my heart is through ___
Let’s skip the small talk and go straight to _______
On a first date, I’m looking for someone who can ______
My love language is _______ I really like ___ with a side of _____ The way to my heart is through ___ Let’s skip the small talk and go straight to _______ On a first date, I’m looking for someone who can ______
MadLibs Dating App
Mad Libs Dating combines witty design with user-friendly functionality, using a vibrant color palette and bold typography to reflect the brand’s fun, flirty tone. The app keeps things exciting with interactive match prompts, like completing fill-in-the-blank questions such as, "If you order the _______, I'll order the _____ and we'll share." It also personalizes date ideas based on users' responses and includes a 7-day matching feature to keep connections moving forward. No more ghosting!
Advertising Campaign
The “Fill Blanks, Find Love” ad campaign showcases Mad Libs Dating’s unique and playful approach to matchmaking by turning traditional dating into an interactive and fun experience.