Who am I?
Hi, I’m Yesmene! A storyteller, strategist, and creative passionate about crafting experiences that leave a lasting impact. Born and raised in the Sunshine State, I bring an energetic, vision driven approach to Branding, Art Direction, Spatial Design, and Copywriting.
What does creativity mean to me?
For me, creativity isn’t just about aesthetics, it’s about strategy, connection, and emotion. Whether I’m designing a brand identity, shaping an immersive event, or developing a campaign, my focus is always on the story being told and the experience being created. My love for theatre taught me the power of a well-crafted narrative, and my obsession with vision boards? That’s just proof I’ve been storyboarding ideas long before I ever knew what art direction was.
My happy place
I thrive in spaces where creativity meets experience, where design isn't just seen but felt. When I’m not in the studio, you’ll probably find me singing show tunes at full volume, hosting my famous "dip nights" or recording early 2000's style vlogs that will probably never leave my camera roll.
My final thoughts
Whether I'm curating my next big idea, or mapping out a strategy to turn concepts into something unforgettable, I like to remind myself of this:
"We aren’t saving lives, but we are helping the world better understand them."
— Yesmene
Let’s create something that moves people, because the best designs don’t just tell stories, they create them.
