Pomona’s Tomato Experience
Experience Branding
An immersive, hands-on facility showcasing how tomatoes are grown and used in culinary dishes, aiming to rival traditional orchards and vineyards.
Problem / Objective
Tomatoes are often overlooked despite their versatility. The goal was to spotlight this “forgotten fruit” and create a new kind of agri-tourism experience.
Results / Response
Launched a year-round facility in Fresno, California, offering guided tours, cooking classes, and branded merchandise to engage visitors.
What did I do?
Developed the “Napa’s New Vineyard” concept, designed branding and promotional materials, and curated immersive visitor experiences.
Positioned the tomato as a luxurious, artisan product by blending lush, inviting visuals with farm-to-table culinary storytelling.
Event design
Branding
Art direction
Copy writing
UX/UI
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The Concept
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