Pomona’s Tomato Experience
Event Branding
An elevated vineyard-style experience built around the “Everything Tomato” brand concept, transforming a small family farm into a culinary retreat. It features curated cooking classes, intimate dining events, boutique stays, an heirloom market, pick-your-own experiences, and a venue for private celebrations. Pomona’s redefines agri-tourism in the heart of Napa.
Scope of Work
Insight
Tomatoes are often overlooked despite their versatility. The goal was to spotlight this 'forgotten fruit' and create a new kind of agri-tourism experience. Pomona's aims to redefine the farm experience by elevating the tomato as a luxurious and interactive attraction.
Action
Established a year-round destination in California, with curated cooking classes, intimate dining events, boutique accommodations, pick-your-own tomato experiences, and a venue for private events and celebrations.
+ Event design
+ Branding
+ Art direction
+ Concept
+ Copy writing
+ Web design
+ Advertisements
+ Food styling
The Invitation — Let’s Dinner Party
Designed the brand launch experience around an immersive dinner party, beginning with a tactile, thoughtfully crafted invitation that introduced guests to the world of Pomona’s. The invitation served as the first brand touchpoint, setting the tone for a warm yet elevated experience rooted in culinary storytelling. To extend the experience beyond the event, a branded highlight reel was created and shared with guests post-event, reinforcing Pomona’s identity and turning the evening into a lasting memory.
In the Kitchen
Developed the visual and experiential design for Pomona’s cooking class, translating the brand’s tomato-forward philosophy into a hands-on culinary workshop. Designed a suite of custom sauces, jams, and oils—including packaging and branding—as both integral ingredients for the experience and premium take-home products for guests. The kitchen environment was curated to highlight the richness of simple ingredients, positioning guests as both creators and participants in Pomona’s narrative.
Time to eat!
Art directed the dining environment to reflect Pomona’s core values: connection, craftsmanship, and flavor. Designed custom coasters, a signature cocktail, and a limited-edition wine bottle to complement the meal and elevate the sensory experience. From tablescape styling to menu design, every detail reinforced the brand identity and created a seamless transition from kitchen to table. The communal meal served as both the culmination of the experience and a platform for emotional connection, transforming product interaction into a memorable, multi-sensory brand moment.
