Bon Charcuterie Mix
Food & Beverage Packaging // Experiential Activation // Campaign
An affordable snack option that includes an assortment of charcuterie tailored to your favorite wines. Whether you're on a time crunch for your next social event or treating yourself to a night in, this on-the-go mix will make the rest of your night hassle-free.
Insight
Curating a charcuterie board is time-consuming and requires multiple ingredients. There’s a need for a sophisticated, grab-and-go option that delivers quality and elevates casual snacking moments.
Action
Created a brand that offers pre-packaged charcuterie mixes thoughtfully paired with wine suggestions. The concept delivers convenience, refined flavor, and social enjoyment without the typical prep.
Scope of work
+ Packaging
+ Point of Purchase (POP) Display
+ Advertisements
+ Copywriting
+ Branding
+ Brand Collaboration
+ Art direction
+ Illustration
+ Snack Mixology & Curation
Packaging
Bon’s packaging features pairings to enjoy with your favorite wines, alongside refined typography and line art illustrations. The packaging form highlights the convenience and quality of the product.
Bon x Veuve Clicquot Snacking Experience
To elevate Bon’s presence, the Bon x Veuve Clicquot Snacking Experience was created, featuring a custom bottle design and an exclusive tasting event where guests indulged in the perfect pairing.
The advertising campaign revolves around the theme "Charcuterie Anytime, Anywhere," showcasing it as a convenient, affordable way to enjoy elevated snacking without disrupting your routine.