VEKA Compost Fueled Automotives
Automotive Branding
A pioneering automotive brand that designs sustainable vehicles powered by everyday compostable waste and biodegradable materials. VEKA challenges conventional transportation models and offers an eco-conscious, circular alternative for drivers.
Scope of work
+ Spatial Design
+ Concept
+ Branding
+ Art Direction
+ Copywriting
+ Advertisements
Insight
The automotive industry’s dependency on fossil fuels accelerates climate change, while landfills continue to overflow with compostable waste. Consumers are eager for sustainable solutions but lack accessible, tangible options that integrate seamlessly into daily life. This intersection of mobility and waste management presents an opportunity to reimagine both sectors through a unified, circular system.
Action
Developed a sustainable automotive concept powered by compostable waste, addressing both carbon emissions and landfill overflow. The project combines brand identity, spatial design, and advertising to promote a circular approach to transportation. This system reframes waste as a resource, offering an eco-friendly alternative that integrates sustainability into everyday life.
Brand Communication
Driving the future, powered by nature. Inspired by the Akkadian Empire, pioneers of composting, Veka seamlessly merges cutting-edge innovation with sustainability to pave the way for a regenerative tomorrow. Ready to take the wheel? Dive into Veka's brand story, where design elements, logo breakdowns, and visual cues unite to fuel a future of sustainable mobility. Explore how these pieces come together on the road ahead, from sleek logo breakdowns to the visual cues that drive the mission.
Showroom Experience
VEKA’s space was designed to immerse customers in the world of compost-fueled vehicles. Visitors can explore the unique fueling approach, learn about the technology behind VEKA cars, and personalize their vehicles with the help of color specialists, all within a space that reflects the brand’s commitment to sustainability.
Advertising Campaign
The "Food is Fuel" campaign challenges conventional thinking by transforming food waste into a powerful energy source. Through dynamic visuals and messaging, the campaign highlights how VEKA’s compost-powered technology redefines sustainability, showcasing the untapped potential of everyday food scraps as a vital resource for eco-friendly transportation.