Cane Energy
Food & Beverage Packaging
A clean, all-natural energy line made from sugarcane, designed to fuel the athletic running lifestyle.
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Problem/Objective
The energy gel market is oversaturated with artificial products that compromise health. This project sought to offer a natural, high-performance alternative.
Result(s)/Response:
Developed four product flavors across gel, powder, and gummy forms, emphasizing the anti-inflammatory benefits of sugarcane. Positioned the product for online and retail distribution at GNC and Dick’s Sporting Goods.
What did I do?
Created a sleek, science-backed brand identity centered on “The Purest Form,” designed
Balanced credibility and aesthetics by using a monochromatic palette and abstract designs, reinforcing the product's clean, natural essence.
Packaging
Branding
POS
Art direction
Illustration
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Web design