Cane Energy
Food & Beverage Packaging
A clean, all-natural energy line made from sugarcane, designed to fuel the athletic running lifestyle.
Scope of Work
+ Packaging
+ Branding
+ Concept
+ Art direction
+ Illustration
+ Advertisements
Insight
The energy gel market is oversaturated with artificial products that compromise health. This project sought to offer a natural, high-performance alternative that addresses the growing demand for clean, effective, and health-conscious energy solutions.
Action
Developed four product flavors across gel, powder, and gummy/chew forms, emphasizing the benefits of sugarcane. This ensures that the product stands out in the marketplace as a clean, natural option for athletic individuals.
Packaging
Cane Energy’s packaging features tropical and vibrant colors and illustrations to show that the brand is geared more towards lifestyle over professional athletic performance.
Advertising
The "Purest Form" campaign derives from the athletic lifestyle, whether it’s going on a daily walk, running your first half marathon or getting a quick pump in the weight room, Cane Energy brings nature's energy to you!